It all begins with a link. And these days, most links people share point straight to YouTube, Facebook, LinkedIn, and the like.
Big mistake.
When you do that, you’re feeding traffic to platforms that already rake in billions. You’re not helping your content, or your friends’, reach more people—you’re just helping the algorithm gods grow richer.
Every time you and your network repost that link, the cycle repeats. Traffic. Views. Data. All flowing to them. Why do you think motorways are packed with billboards, and country lanes are empty?
Because traffic is money.
So here’s the wake-up call: When you share, don’t just direct people to someone else’s house. Build your own. Use something like: kimnicolaou.com/YOUR-NAME-PROFILE
Let the link lead back to you. Drive traffic to your space. Attract advertisers. Make revenue.
Stop being someone else’s donkey. Be your own powerhouse.
